According to Jung, transformation process in alchemy; something wants to transcend.
Opening (of an Exhibition, etc.) Well-known symbol for new beginnings, as in Baby, Birth, and Child.
Is it a store or art gallery that is opening? What is being shown or sold? The kind of objects that are on display point, symbolically, to the kind of new beginning that is to come.
A bookstore, for instance, might point to education and intellectual subjects; an art exhibition might point to creative / artistic self-development.